DEXTER
Briefing
To communicate Dexter’s second season in a gruesome and creative way while using non-traditional media.
Idea
“Let Dexter’s fans think like he does”. This was the insight to create several stunts that prompted the newspaper “The Guardian” to call it “shockvertising, a new way of advertising”. Dozens of “dead corpses” hit the street’s floors with a knife on their back; a press message was printed on a plastic kitchen wrap and sent as a press kit to ‘wrap up journalists victims’; and a public bathroom stunt, in which we placed fake blood in the flushes, led everyone to “see blood everywhere” - just like our hero, Dexter.
Awards
Neurónio Efficiency Award for Best Alternative Media
Neurónio Efficiency Award for People’s Choice
Neurónio Efficiency Honorary Mention for Best Direct Mail
Creative Club of Portugal Award for Best B2B Kit
Creative Club of Portugal Award for Best Alternative Media
Croquette Award for Best Alternative Media
Works
BEST SEAT TMN
JARGON BINGO
POP UP LISBOA BIRDSHITVERTISING
URBAN ART GALLERY
CORNETTO'S PROM NIGHT
CROQUETTE AWARDS
DEXTER
SPOT KEEPERS OPTIMUS
HOUSE
HP GRAFFITI WALL
LOST
INVISIBLE FLASHMOB
LYONCIFY YOUR NAME
MAGNUM GOLD
EUROPE’S SMALLEST XMAS TREE
NGC HD
NAT GEO KUNG FU
OFFF
OPTIMUS BROD SHOULDERS
OPTIMUS BEAMVERTISING
PEUGEOT 308
PRISON BREAK
OPTIMUS PHD GRADUATION
OLMECA TEQUILA
UNLIKELY INTERNSHIP
TORKE's World
BILLY QUARTA PATA EXHIBIT
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Creativity generates creativity. Thus, in TORKE agency space there’s a public gallery.
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Creativity generates creativity. Thus, in TORKE agency space there’s a public gallery.
THE AGENCY
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The place where everything happens. Where minds brainstorm and where the freedom to create is absolute.
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The place where everything happens. Where minds brainstorm and where the freedom to create is absolute.
CREATIVE MEALS
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Any moment is a moment of creativity. Even in a barbecue.
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Any moment is a moment of creativity. Even in a barbecue.
CREATIVITY ON THE MAKING
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We like ideas. Specially our own.
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We like ideas. Specially our own.
TORKE AT FESTIVALS
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Year after year, TORKE makes its presence in several communication events.
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Year after year, TORKE makes its presence in several communication events.
© TORKE 2011
